Website Design and Online Marketing for Australian Childcare Businesses
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We specialise in website design for child care, day care, early childcare and associated service providers.
When prospective parents and carers are looking for a child care centre, the first thing they do is to turn to Google and search for child care centres in your area. What they often find is a mix of different types of websites, and ultimately they contact the best couple, but there is usually one website that is the main one they are interested in – based purely on the design.
First impressions matter
The thing that influences this first impression, more than anything, is the quality of the website they find. If the website is designed well it will present the right image of your child care centre or daycare, and make it stand out from all of the other options.
A poor or old website will turn families away, as do childcare websites without the right information, or that have complex navigation, or that are slow loading. Any of these issues would be sure to make your business look second best compared to others nearby.
This is why it’s so important to make sure your childcare website is designed well. So, what are the main aspects of a good childcare website design?
The three step process to building your new website
DESIGN
With the exception of a few general conventions, there’s no real golden rules that says your child care website needs to be a certain way. In many ways, the sky is the limit. What is important to you? What do you like? Whatever the look and feel needs to be, it needs to be professionally designed, and to show the kind of ambience and professionalism that someone is looking for in a childcare centre (and that looks good to you).
BUILD
Utilising best practice and up to date technologies, we will build your website directly from the designs you’ve approved. While the initial designs are just pictures of how the website will look, building the actual website will enable buttons to be clicked, images to change, enquiry forms for customers to fill in, pdfs to download – whatever you need.
ONLINE MARKETING
Once your new website has been built, we can develop the search engine optimisation so that your website can become the prominent one in your wider community. Our services include SEO, Adwords, PPC, social media marketing, and we have a long portfolio of current customers in childcare and other fields. Phone us today for one of our custom solutions.
The three step process to building your new website
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Web Design
We create custom-made websites for childcare centres, preschools, day cares and early learning centres. With a strong focus on user friendly design and engagement, the websites we create are sure to get results. With ongoing support and the ability to update content yourself using innovative CMS systems, we make owning and managing your website a walk in the park.
Online Marketing for Childcare Centres
Parents are spoilt for choice when it comes to childcare centres, so you need to stand out from the competition. We focus on providing you the best possible return on investment by harnessing the power of PPC digital marketing campaigns, search engine optimisation (SEO) and social media campaigns. We attract your ideal customers, leaving you to focus on looking after the needs of children under your care.
Graphic Design
Our team of graphic designers work in close collaboration with you to achieve your branding goals. Looking to refresh your childcare centres image? Looking to promote your centre within the local community through customised stationery or signage? Looking to create a childcare logo for your centre? We’re here to help with all your business logo and design needs.
Domains and Hosting
Your website wouldn’t be found if it weren’t for domains and hosting. We will ensure that you get the domain name you want, as well as reliable performance from a dedicated hosting provider. Everything can be managed on a single online account. It’s our one-stop-shop, hassle-free approach towards digital services that has made us a leading choice of web developer for childcare operators in Sydney.
What is important to you in a child care centre?
For example,
- – Is your centre primarily a nurturing place?
- – Is it focused on the learning experience?
- – Is it a day care?
- – Is the focus on education?
Your website should be able to communicate effectively all of the relevant information about your business, as well as contain links to more detailed pages with more information for those who want it. A good website design should be easy on the eyes; not too busy, yet still interesting enough to make people want to click further.
The next thing would be to present the information about your child care’s facilities and any service providers who work with you. This should be clear and concise so that visitors can find what they need to know quickly, without wasting too much time.
Our websites
- – use a professional staff web designer for your project
- – inspire confidence and reassure parents
- – are specifically designed to be user friendly
- – can be used to increase your ranking via the search engines
- – can contain any myriad functionality you require such as integration with social media, Mailchimp, photo galleries, enquiry forms, download forms etc